2014-2015 Catalog

Marketing

Marketing impacts everyone’s life. It can be seen in the interactions we have in the workplace, the choices we have in the marketplace, and the communication that takes place in the national and international arenas. It is estimated that one-third of today’s workforce is employed in some position that is marketing related. Students who study marketing get a comprehensive view of the important dynamics in the business and communication world. The elements of the marketing mix—product, distribution, pricing and promotion—address and impact every facet of business today. Marketing majors touch on the creative dimensions of developing strong marketing efforts, and get an opportunity to learn about the fastest growing segment in business today—doing business via the Internet. They study ethics and the global marketplace. Marketing is an ideal major for those who like to be actively involved, want the ability to make a difference, and exhibit both leadership and creativity.