2017-2018 Catalog

MKT - MARKETING

MKT 1100 RETAILING

This introductory course in the area of retail store operation will survey the organization and functions of a retail business and the changes taking place in modern retailing. Topics covered include organization procedures, store location and lay- out, merchandising functions and policies, buying practices and policies, inventory control, pricing strategies and policies, law and regulations important in the field of retailing, franchising, and personnel functions. This course will be offered every other year.

3

MKT 1300 ADVERTISING

This course provides the student with general information concerning advertising and its role in business. Topics covered in this course will include the purposes of advertising, the different types of advertising and media, how advertisements are planned, prepared and delivered in the media, and how the effectiveness of advertising is measured and evaluated.

3

MKT 1400 CUSTOMER SERVICE

Providing world-class service is not simply a matter of smiling employees and saying "please" and "thank you". It is an all-encompassing approach to making excellence a priority in everything the business does. This course will provide an overview of customer service topics and strategies. Students will get the opportunity to analyze and practice techniques.

2

MKT 2100 MARKETING

This course is an introduction to the marketing discipline. Emphasis is given to vocabulary, principles, and marketing strategies as each relates to products, pricing, distribution and promotion. Also included is a study of the practices and problems in national and international environments.

3